Makeup and cosmetics have always been a part of my life. I grew up watching my mother apply her makeup at the breakfast table before school. Even then, I dreamed of building something meaningful in the beauty world. I just needed the right idea.

Years later, during a trip to New York, that idea finally found me. A friend had forgotten her mascara before dinner, and the only one she had was sitting in her toiletry bag back at the hotel. No one in our group had a quick fix.

I kept noticing this problem everywhere. Back when I was studying I saw countless girls carrying bulky toiletry bags at school and at the gym. I started asking them if they ever wished there was something smarter, more elegant, something designed for real life. Their answers made it clear yes.

That night in New York, the vision for ThePowderRoom came to me so vividly that I woke up in the middle of the night sketching it out, thinking, “Why has this never been made before?” And that was the beginning.

I am so excited to finally share ThePowderRoom with you, a solution inspired by everyday beauty moments, created with intention, and built to make your routine effortless. I cannot wait to show you more. 🩷